Design Year: 2025
Client: Envo Drive Systems
Industry: E-Mobility / Consumer Products
Client: Envo Drive Systems
Industry: E-Mobility / Consumer Products
Photography and ad creative development for a Canadian e-mobility brand. I produced high-quality visuals and optimized campaigns across web, social, and print—strengthening the brand identity and boosting online engagement.
Overview:
At Envo Drive Systems, a Vancouver-based electric mobility company, I led the photography and creative content for their e-bike lineup. The goal was twofold: first, to deliver studio-quality product photography that accurately represented the bikes across platforms; and second, to produce performance-based ad creatives that connected with specific user segments across Instagram, Facebook, and Google Ads.I handled both clean, detail-rich studio imagery and dynamic lifestyle visuals to convey the bikes' value across different use cases—from urban commuting to off-road adventure..
The Challenge:
Envo needed visually compelling yet technically accurate assets that could serve both brand storytelling and performance marketing. With limited space and equipment, I had to improvise—using a Canon 80D and two studio flashes, I bounced light off walls and ceilings to avoid glare on reflective surfaces like battery cases and frames.
Additionally, the ad creatives needed to cater to different demographics—commuters, families, outdoor enthusiasts—requiring tailored messaging and visuals. Campaigns also needed continuous testing and updating based on engagement metrics and seasonal demand shifts
The Result:
The visuals became foundational assets across Envo’s website, ad campaigns, brochures, and social media channels. The clean product photography helped improve trust and conversion rates on the online store, while the A/B-tested creatives led to measurable increases in ad engagement and ROI.
Ultimately, this work contributed to a more cohesive brand image and more effective storytelling across all customer touchpoints.
